Why hire an online marketing company? After all, all the information you need is online and so why bother? The answer like it is in many things is that when you start out doing anything yourself, you often do not know what to do not know. One of the practical advantages of hiring any professional in any walk of life is that they have a far greater grasp of what can be done. Sure, you can find out yourself that you have the time? Here’s what can go wrong if you don’t have an online marketing company promote your website for you.
You don’t set a website up properly. This doesn’t sound like it could be the end of the world, but it can very often be so for your site. If Google is confused as to what your website is about, or doesn’t have the right navigation structure or site map constructions then Google may never simply index or rank your website content. You could spend months pumping in excellent content, but Google simply gets confused by it and ignores it. We’re an online marketing midlands company who can help you.
You create a great looking website but it doesn’t get found. Despite the fact that you have constructed your website correctly, you stop there. I have built it, they will come. No they won’t. Having a well-constructed website is the first part of the process, not the end of the process. It is essential after you have constructed the website to build back links. Sure, you can do this yourself but are you aware of all the software options available to do this? And do you want to pay the prices for it? You can get certain pieces of software that can do huge amounts of SEO for you but you will have to pay nearly $150 a month for it. Are you prepared for that? And if you don’t have access to the software but your competitor does, then you could spend hours doing it by hand but get smashed every time.
The problem often can be that you have paid for a web design company to design your website but the reality is they know virtually nothing about search engine optimisation and an integrated online marketing campaign. As we have said before, good web design is not just building an attractive looking website.
A web design company may not appreciate that in the modern digital economy, it is essential to have an integrated approach. You will need a YouYube channel, a Facebook fan page, a Twitter account, properly constructing landing pages on your site, and mini net sites designed to drive traffic to your main site. Web design companies do not know this, do you know where to start doing this?
For many people, not hiring an online marketing company is a force economy. They may try and do it themselves, but ultimately lack the skill, experience and knowledge to know what to do and when to do it. Their results seem to flounder and they give up. The money that they could have spent hiring an online marketer would easily have been repaid by the extra revenues created by the website. Would you trust your television advertising to yourself? Of course not. In the modern digital economy, advertising on the Internet is considerably more important than advertising on TV. Why settle for second best?
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