Here is a fantastic article from econsultancy about those new to online marketing. I suppose one of the first things to do is get a subscription to their blog – it’s fantastic. Everyone can learn a lot and with the membership packages there are hundreds of best practice guides to help steer you through the world of online marketing.
Here are the main points econsultancy reccomend for those moving from offline to online:
- Manage your expectations – results don’t happen over night
- Secure Realistic Budgets
- Setup the Projects Lifespan
- Risk Management – What is it all goes pear shaped on twitter!
- Biggest isn’t best – It’s about the people you are working with NOT the agency.
- Communication of Results
Click Here for the full article and leave us a comment to let us know what you think is the best advice!