Brighton has a really exciting tech scene and every week there are networking events and tech socials. We regularly attend the following: Wired Sussex Members Meetups, The Brighton Farm and Open Coffee Sussex.

The last few visits we have been talking about the importance of video on websites. We have just built a site with their entire landing page a full width video with the content laid on top. It’s a really effective way of communicating who you are and what you do.

This can be used really effectively with ECommerce sites too. I’ve asked Oliver Elmes of Brighton based Manoeuvre Creations give us his thoughts how video can help your online business. Over to Oliver, but first his show reel:

Manoeuvre Video Production Showreel 2015 from Oliver Elmes on Vimeo.

Why not help online shoppers find your product by increasing your google rankings with a video?

If you’re looking to drive traffic to your online shop and increase product sales, video content is the way forward. YouTube is now the second largest search engine, proving that people engage more with videos than static text. Google, being the largest search engine in the world, owns YouTube, meaning every keyword that you’re targeting can be an opportunity for video, as they are now displayed in search results.

The longer people watch your videos, the higher they are ranked in a search, as Google considers them more important. This does wonders for your SEO and general traffic to your online shop. Once you have a video, it becomes very easy to share across all the different social media platforms, driving people to your shop and it’s products.

People like to ‘try before [they] buy’ so being able to see a product and all its features up close in HD can only increase your sales.

Online video stats

  • 1 billion users visit YouTube each month
  • 6 billion hours of video are watched each month

You can use video to…

  1. Demonstrate your product or online shop
  2. Share your expertise
  3. Tell your story. How did your business develop? What are your plans for the future?
  4. Make your business and brand more relatable and identifiable.

Do drop Oliver a line. You can find his company website with more information about his work by clicking here.