The best place to start when looking for a new website is your brief. I’ve written an eBook that can help you write a good specification and get a website that can grow your business.

Sometimes this is called a Specification or spec or even a blueprint. It’s a guide for your designers and developers to use to determine how to get you a finished product that does what you need it to do and within your budget.

The problem with a vague specification is you will get a vague costing. If you provide a vague specification you will get a vague idea in costs. That can be dangerous. Here is how many projects turn out:

  1. Email ten agencies for a cost for building a website (very sparse specification)
  2. Get ten replies with completely different costs. Some are a few thousand and others upto ten thousand.
  3. Unsure how to compare these quotes, so go for the best value
  4. Website does not perform as expected (because used cheap offer)
  5. Back to square one.

I’ve seen many businesses burn half their budget and it’s completely avoidable. A specification can help you identify your requirements and communicate this to your suppliers. It can help you understand the

A specification can help you identify your requirements and communicate this to your suppliers. It can help you understand the return on investment at stake with the site and help you determine your budget for the project.

A good specification means a good project and increases the chances of a succesful and profitable website being created.

I’ve written an eBook that goes through the process of creating a specification. We look at

  • Determining Needs/Wants
  • Listing Requirements
  • Checking your Business Model
  • Costs
  • Custom Development
  • Timeframes
  • Finding Suppliers
  • Example specifications
  • Blank template for you to use

You can read the first few chapters online for free or purchase the eBook to get the whole lot in digital form.